• Does your brand offer a clear, differentiated benefit that’s relevant to your target?
     
  • Does your brand’s marketplace positioning leverage its equity?
     
  • Is your brand’s messaging driving the consumer behavior you want and need to grow?
     

The cornerstone of Astrion Partners' approach to positioning is based on four simple criteria:

Relevant

A strong positioning reflects an understanding of what matters to the target audience in their consideration context.

Distinctive

The strongest, most sustainable brand positioning is differentiated - it ensures that the brand stands for something unique in its category or segment. A distinctive positioning claims a territory that no other brand has claimed, or even better, that no other brand can claim.

Compelling

A positioning that motivates a behavior change must be compelling.

Good positioning helps drive the behavior needed for brand loyalty and business growth.

Credible

The believability of a brand's positioning is its link to the realities and perceptions of what the brand stands for and offers.