All projects are handled by one or more of the three principals, each with 25+ years of proven business & brand management experience.

Lee Anne Stoddart, Principal

• Agency and client side leadership experience developing
  consumer-driven marketing and brand strategies
  at the Leo Burnett Company, Pillsbury Company,
  and General Mills Inc.
• Strategic consulting experience in domestic and
  international consumer packaged goods retail (B2C)
  and food service (B2B) channels of trade;
  hunting and outdoor lifestyle products; small-business
  services; entrepreneurial start-ups; and other industries
• Expertise in brand strategy and positioning
See Bio

Michele McKeown, Principal

• Stanford MBA with over 25 years of marketing
  management experience at P&G, Minnetonka/Colgate,
  Pillsbury Company, General Mills, Inc.
• Strategic consulting experience in food
  (US & international), legal information & software,
  higher education, medical products & insurance,
  and other industries
• Expertise in business & brand strategy
  and new product development
See Bio

Jolene Nelson Helm, Principal

• Seasoned C-suite executive experienced in working with equity partners to maximize growth potential.  P&L management responsibility in both consumer packaged goods and retail (client side experience). 
• Strategic consulting experience in retail,food (US & international) technology, agriculture, higher education, trade associations and other industries.
• Expertise in business management, brand and customer strategy, marketing "center of excellence" creation and new business development.

See Bio