All projects are handled by one or more of the three principals, each with 25+ years of proven business & brand management experience.


Lee Anne Stoddart, Principal

• Agency and client side leadership experience developing
  consumer-driven marketing and brand strategies
  at the Leo Burnett Company, Pillsbury Company,
  and General Mills Inc.
• Strategic consulting experience in domestic and
  international consumer packaged goods retail (B2C)
  and food service (B2B) channels of trade;
  hunting and outdoor lifestyle products; small-business
  services; and other industries
• Expertise in brand strategy and positioning
See Bio
 

Michele McKeown, Principal

• Stanford MBA with over 25 years of marketing
  management experience at P&G, Minnetonka/Colgate,
  Pillsbury Company, General Mills, Inc.
• Strategic consulting experience in food
  (US & international), legal information & software,
  higher education, medical products & insurance,
  and other industries
• Expertise in business & brand strategy
  and new product development
See Bio
 

Jolene Nelson Helm, Principal is currently on a long-term
sabbatical serving as the Chief Marketing Officer at Bellisio.

• Seasoned marketing /branding strategist with
  P&L management responsibility in both consumer packaged
  goods (Pillsbury Company) and retail (Best Buy)
  client side experience
• Strategic consulting experience in retail,
  food (US & international) technology, B2B, agriculture,
  higher education and other industries
• Expertise in brand and customer strategy,
  new business development and Blue Ocean Strategy techniques
See Bio