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Lee Anne Stoddart

Principal


Lee Anne is passionate about brands and their ability to affect consumer behavior. She brings this passion along with her leadership, brand strategy, and business management experience to every project. With more than two decades of corporate experience in both advertising agency (Leo Burnett Company - Chicago) and client-side brand & business management (The Pillsbury Company and General Mills, Inc. - Minneapolis), Lee Anne has worked with all levels and functions to develop brand strategies that guide, build, and drive business growth. Over the course of her corporate career, Lee Anne was a brand steward and business leader on several national and regional brands including Allstate, Tropicana, Pillsbury, Keebler, Totino's, Hungry Jack and Martha White.  She contributed to the successful marketplace positioning of dozens of brands and products.

Lee Anne served as a lead trainer for the corporate-wide Diageo PLC brand-building program and was an early advisor to General Mills' Champion Brand Building initiative. As the marketing director of brand equity at General Mills, Lee Anne led the development of the global Pillsbury brand strategy and corresponding brand manual to guide strategic implementation. She partnered with business and agency teams to develop positioning for multiple products, and led the development of an over-arching, award-winning advertising campaign that contributed to business growth.

Since founding Astrion Partners in 2002, her partnership with a range of clients gives Lee Anne the opportunity to direct her passion for brands and consumer/customer understanding at a strategic level while engaging with cross-functional teams to develop and refine go-to-market strategies. She has played a role in the brand strategy and positioning development of brands across a range of industries including consumer packaged goods retail & food service sectors; mortgage banking; transportation & logistics; university graduate program marketing; venture capital funding; and legal information & services. Her broader strategic work includes leading business vision/strategy development and War Game strategy projects for General Mills US and International business teams. Lee Anne has also been a retained senior marketing consultant for Eastman Outdoors, Inc. since 2006.

Lee Anne received Silver and Bronze Effie awards for her advertising contributions and is described by colleagues and clients as a "positioning guru" who brings discipline, energy and a sense of fun to her work. Lee Anne holds a Bachelors of Arts degree in Communications from Bowling Green State University. She is a trustee for the Music Institute of Chicago and serves on the strategic planning and marketing & press campaign committees. She is a senior member of the National Ski Patrol and volunteers at Wilmot Mountain as a board member, shift leader, and Outdoor Emergency Care Instructor.  Lee Anne is also the recruiting advisor for both Wilmot and the Southern Region. She and her husband have two daughters and live just north of Chicago in Winnetka, IL.

(o) (847) 441-8442


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