ONE MINUTE MUSINGS
Reflecting on our years of experience, we’ve noted some key lessons and observations we’d like to share
The Upside Potential of a Tortoise New Idea
Be battle-ready instead of battle-weary
The Good Side of Sharing Bad News
Changing Perceptions Through Story
What’s in a name?
Redefine the Terms of Competition
Does Your Brand Have Positioning CREDS?
Plan for New Product Pivots
